First impression
Mobile experience, speed, layout, navigation, professionalism and trust signals.
Free website, Google & AI visibility audit
Find what’s holding your online presence back.
Get a free personalised review of your website, Google visibility, AI-search visibility and enquiry journey — specifically for Irish trade and service businesses.
- See what is holding your website back
- Find opportunities in Google and AI-powered search
- See how easy it is for customers to enquire
- Get clear recommendations from Built Proper
Free. No obligation. No sales call required.
A proper review, not an automated score
The four areas that affect whether customers choose you
I’ll personally look through the parts of your online presence that affect whether someone finds your business in Google or AI-powered search, trusts you and gets in touch.
Google & AI visibility
Search visibility, Google Business Profile, local relevance and how clearly your business can be understood in AI-powered search.
Search structure
Service pages, location targeting, page titles, site structure and search opportunities.
Enquiry journey
Call buttons, quote forms, CTAs, mobile contact experience and friction.
What you’ll receive
Clear priorities you can actually use.
I’ll personally look at your website, Google and AI-search visibility, SEO structure and enquiry experience, then highlight the opportunities I’d prioritise if it were my business.
Send my websiteBuilt Proper
Example audit summary
Service targeting80%
Several major services need dedicated pages.
Google & AI visibility52%
Strengthen how the business is understood across search.
SEO structure58%
Improve titles, links and search relevance.
Enquiry experience71%
Make the mobile CTA more prominent.
Why this matters
Your next customer is already comparing options.
A potential customer searches “roofer near me” or “emergency plumber Dublin”. Google needs clear reasons to show your business.
Before someone rings you, they often check your website, reviews, photos, previous work and services. Every unnecessary step can lose the enquiry.
Your online presence should make choosing you feel safe.
01
Customer search
Service + location
02
Your website
Proof + clarity
03
The decision
Trust + easy contact
04
The outcome
A better enquiry
Proof of the work
RoofPro: a substantial SEO build, not just a pretty homepage.
Built Proper created a large, structured roofing website with individually planned service and location pages, technical SEO foundations and clear enquiry paths.
Read the RoofPro case study60+
targeted pages
Local SEO
service areas structured
Mobile-first
built for browsing
Conversion-focused
calls and quotes clear
Is this you?
You have a website but are not sure whether it is doing anything
You barely receive enquiries through your website
You struggle to appear when people search for your services
Your website looks dated or poor on mobile
You rely primarily on Facebook or Instagram
You do not have a website and want to understand the opportunity
What happens next?
01
Send your website
Fill in the short form above.
02
I’ll review it
I’ll examine visibility, SEO and enquiries.
03
Get your audit
I’ll send the findings by email.
04
You decide
Use the advice yourself or ask for help.
No unexpected sales calls. No obligation to buy anything.