RoofPro: building a 61-page SEO foundation for Dublin roofing searches

Project brief

RoofPro needed more than a brochure site. The brief was to create a local SEO structure that could target Dublin-wide roofing searches as well as individual areas, while making it simple for customers to request a free inspection.

What was built

• Homepage, About, Contact, Services, Areas, Testimonials and Blog sections.
• Service pages covering repairs, emergency work, flat roofing, guttering, chimneys, insulation and more.
• Location pages for areas including Dundrum, Stillorgan, Blackrock, Foxrock, Dún Laoghaire and surrounding Dublin districts.
• Mobile-first calls to action, phone and enquiry paths, reviews and previous-work proof.

SEO implementation

Each page was planned with a unique title, H1, meta description, service or location intent, internal links, image alt text and a clear enquiry action. The technical setup included schema, XML sitemap, robots.txt, canonical URLs, Search Console checks, redirect testing and mobile QA.

Outcome

The result is a scalable foundation: new service, location and blog content can be added without losing the relationship between the roofing services, areas served and enquiry journey. Performance and ranking outcomes should be measured in Search Console and lead tracking after launch.

Design decisions homeowners can see

The homepage pairs a specific South Dublin coverage statement with a free inspection enquiry form. The form asks for the location and a description of the issue, helping the roofing team understand the request before responding.

Repairs, flat roofing and guttering have separate routes from the homepage. Someone with a leak can reach the repair page, while someone planning a replacement can explore the relevant service before enquiring.

Recent-work captions identify projects in places such as Kilgobbin, Foxrock and Dalkey. This connects the service information to visible work in the area, rather than relying on a repeated list of town names.